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Email - What is Email Sequence - Tool for Finding Email Addresses - EstoLeads- Lead Generation Tool
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What is Email Sequence – Email address finder

Have you ever wondered about how quickly you receive mail as soon as you close the website after browsing through it for a while? Do the companies keep a spy on you or is your data being tracked? 

Oh Chill, You really don’t need to worry about that! All of these emails are generated automatically in a sequence which is Automated Email Sequence. 

Imagine 50 people from a company actively looking at the Website just to send mail to people who browsed through the website. Think about the amount of time and workforce engaged in just one task, to keep sending emails to people. This is when an automated email sequence steps in! Companies use this so that their employees don’t have to sit in front of the screens all day just to check who visited the website and who did not. 

All of this is done with just a single click, or maybe a few more. But it definitely doesn’t take more than a couple of minutes. 

Before we move ahead to automated email sequence, let us first know what an Email sequence is.

What is Email Sequence? 

Email sequence includes a set of emails that are sent to your target audience after a certain period of time. When these mails are sent automatically they are referred to as automated email sequences. Since these emails are sent automatically you can change the settings and schedule the mail as per your time. 

Email sequences are auto-generated so they are based upon the customer’s activities on your website. These sequences can be time-based or trigger-based. This is why you receive mail after subscribing to a newsletter or while downloading resources. 

Trigger based emails are sent in the following cases:

  • Browsing through the website
  • Subscribing to the newsletter
  • Downloading resources
  • Adding products to your cart
  • After making a purchase. 

Time base emails are sent in the following cases: 

  • After a certain period of subscription
  • Few days after making a purchase 

As these are automated you just have to set them as per your convenience, and 

You are all set to go!

Now, there are 5 types of email sequences:

  • Welcome email sequence
  • Onboarding email sequence
  • Completion email sequence
  • Repeat customer email sequence
  • Re-engagement email sequence
Email - What is Email Sequence - Tool for Finding Email Addresses - EstoLeads- Lead Generation Tool
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Let us have a look at each of these email sequences one by one

  1. Welcome Email Sequence

Greeting a person with a sweet smile and kind words is a gesture of a warm welcome, which makes people visit your place quite often. Similarly, Welcoming your audience with warm mail can show your audience that you are really looking forward to maintaining good relations with them. 

A welcome mail should be short and sweet, expressing to your audience that you are grateful for having them. Although one welcome mail might not be enough to express your gratitude towards them. 

Ideally, a company should send 4-5 welcome emails each stating a different context. Each mail should disclose something special about your company. However, your welcome emails should not include anything related to your company’s sales, as it might send a wrong message to the audience. 

The main motive of any welcome mail is to invite [people to browse through your website more often and thereby build trust with your company. 

  1. Onboarding Email Sequence

After your warm greetings, it’s time to onboard them. But wait, don’t just go ahead and float their inbox with emails related to sales. You need to take things too slow just the way you train dogs when you bring them home for the first time. 

You can start by sending them an offer or products which are available for sale at the moment. You could also share details regarding trends or some other products. 

Send them an online brochure which has a list of all your products and their price range. Your motive here is to get them to your website to buy your products. Although this might take a while, there is no limit as to how many emails one should send in this email sequence.

Your onboarding emails should be like a call to action for them to shop. So go ahead and include a free trial, some discounts and maybe a contact number for assistance.

Make sure your email looks personalised so they feel important. With the help of EstoLeads- Lead Generator Machine, you can send in personalised bulk emails to all your prospects. 

  1. Completion Email  Sequence

Out of 100 people, only 25 people are most likely to complete the purchase process, the rest of the people might just browse, add a few things in their cart and then leave. In such cases, you might have to send them a reminder to complete the purchase. 

But before that here are a few reasons as to why people leave their transactions incomplete:

  • Your payment methods are not trustworthy
  • They were just doing it for fun
  • The prices are too high
  • They found it on another website
  • They caught up with some other work.
  • That product is not in trend anymore. 

These things might lead to your sales process not being completed. In such situations, you can send them Completion mails, which are reminders for them to complete the transaction. 

Although just reminders won’t help so make sure you also send them vouchers or discounts on products that were included in the cart or are similar to those. You can also bring to their notice other products similar to the categories they are interested in. This will create an urge for them to complete the process. 

Here, too, there are no particular guidelines as to the number of emails one should send, but try sending all sorts of possible mails to get them back. 

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  1. Repeat customer email sequence 

Repeat customer emails are sent to those customers who are your active customers or who recently made a purchase from you. This is important as this will make the customer feel that they are valued and that the company wants to maintain customer relationship management (CRM).

Your repeat emails should be sent to people who recently did a purchase, so they get a chance to give you feedback. Make sure you include a short feedback form in it. 

Similarly, your second mail should go a few days after the customer has used the product. This is like a thanksgiving letter along with an offer or discount for their next purchase. 

This is a great opportunity for you to bring to the customer’s attention other products that are complementary to the product they bought. 

For instance: if someone bought a coffee table you can give them offers on house plants or chairs or coffee mugs. Anything that supplements the previous one. 

  1. Re-engagement Email Sequence

Re-engagement emails are sent to those customers who have been inactive for a while, maybe for a month or two. This is important as previous customers have chances of re-purchasing from your website. 

Reaching out to an old customer is 5 times better than reaching out to a new customer as these customers have already built trust with you. Your re-engagement emails should be short, particular making them aware of the new updates or products. 

As usual, you can add in offers and discounts, but do not add a lot of information as the old customers already have information about the company. 

What to do if people don’t respond to your emails? 

Companies often face issues when people don’t respond to their call to action or emails. But don’t give up or cross out people from the sequence. Big firms like Nykaa, Amazon and Swiggy keep sending these emails even when people don’t respond as they might open their mails once in a while. Similarly, you don’t have to give up and keep sending them emails. 

But keep in mind some things crossing out on a few email ids and moving ahead is not that bad. These are like baby steps while moving ahead as you are learning to let go of a few people and welcoming others. 

Email - What is Email Sequence - Tool for Finding Email Addresses - EstoLeads- Lead Generation Tool
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How to find Email addresses online? 

To carry the process of automated email sequence smoothly you need to have access to the email ids of prospects.  Apart from newsletter subscriptions and sales, there are just a few ways to find email addresses. This is when email address finders step in. 

One such email address finder is EstoLeads – Lead Generation Machine. With the help of our best lead generation tools, you can have access to a huge database of email addresses as per their professions. With just one click you can have access to all data ready in an excel sheet just for you. Not just finding email addresses but you can also send in personalised bulk emails to all your prospects

Conclusion 

The main motive behind these emails is to show your customers that you are taking efforts for them and that they are being valued. But apart from that, it is important for you as an organization to set a goal. Whether you want people to subscribe to your newsletter, download your resources or mainly buy your products, you have to draft these emails accordingly. In this way, you can get people to complete your goals.

Keep in mind that while mailing, use an email ID that is warm and not cold. If you have a cold email Id you can warm it with the help of EstoLeads – Lead Generator Machine, so that your email doesn’t end up in the spam folder. 

Apart from this, you can give your active customers who visit your website for the first time or even often a better experience with the use of automated Chatbots by Estolesads – Lead Generating machine and be available for your customers anytime. 

Other tools by EstoLeads: 

  • Domain Lead Dump
  • Social Proof widget
  • API To Prevent Fake Email Registration
  • Extract B2B Emails From the largest B2B social media
  • Review Magnet

Visit https://estoleads.com/blogs/ and start your 7-days free trial now.